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122 pages $35.00
Available: August 1, 2000
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How to get
into and make money in the Japanese market: a guide
for small and medium sized western
companies
by Tom Potocki and
Junko Komatsu
This report summarizes the
authors' 20 years experience in helping US
companies enter the Japanese market.
- Special
characteristics of the Japanese market and what
it means to your business prospects in
Japan
- The six deadly errors
in partnering with Japanese businessmen and how
to avoid them
- Successful entry
techniques for small and medium sized companies
and why they worked
- How to set up a
successful direct marketing operation into Japan
(with typical costs of each element)
- How to locate and
approach prospective partners in Japan.
establish a successful business
relationship
- Case
studies
- Sample
contracts
Techniques for successful
partner searches
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