The following are some examples of work successfully completed by us for our clients.
Brand Representation
In 1996, working on behalf of Latin America's largest herbal tea grower/packer we helped identify the correct market strategy for the Japan entry of their biggest brand of organic teas. We later identified potential national distributors for the brand, helped select the distributor counterparty and negotiate the terms of the contract. Contracted business was initially worth $500,000 F.O.B. In the first quarter of 1999 the brand in question became the best-selling organic herbal tea brand in Japan with retail sales of over $6 million.Licensing a Business Model
In 1997, we helped shape the Japan licensing strategy for a US-based, publicly quoted direct marketer of consumer fashion accessories; identify and screen candidates; and negotiate terms of license. We then oversaw the initial trial period and helped negotiate the final licensing agreement. The Japanese licensee was able to adopt the business model of the US company and build a multimillion-dollar mail order business in Japan. Our US-base client receives quarterly royalty payments.
Traditional Licensing (Publishing Rights)
In 1997 we helped identify and select candidates for a publishing license: Japanese language rights to a best-selling how-to book. The book, published in Japanese in 1998, has since sold over 50,000 copies in Japan. Our US-based client is receiving quarterly royalty payments.Direct Marketing Programs
In 1998, we helped a US-based business-to-business direct marketer of medical supplies create a successful mail order program targeting Japanese doctor's offices. The US-based company sends out a Japanese-language catalog twice a year, orders are handled by a Tokyo-based telemarketer and passed to the US company for fulfillment. The program broke even in its first year with first 12-month's sales exceeding $1 million.
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