The following are some of the number of cultural, professional, and organizational resources which help us to work quickly and effectively in the Japanese business milieu.

Marketing Expertise
The principals of Far East Direct have over 40 years combined experience marketing western products, services, and business concepts in Japan. Our past professional experience includes high profile appointments such as: product development manager for Coca-Cola (Japan), marketing manager for 20th Century Fox (Japan), advertising manager for Ford (Japan); and key-personnel involvement in entrepreneurial ventures: business development management for sports (World Athletics Championships, Tokyo 1991) and cultural events (American Music Concert Series, 1992). We know the Japanese market, the kinds of projects work there, and how they are best sold.

Market Research Resources
We have access to several Japanese business online data banks, and various limited circulation research publications (such as trade publications, bi-monthly consumer focus group interviews, etc.). We can generally obtain meaningful desktop research results within a day.

Our Contacts
We are members of a number of professional associations in Japan. We continuously expand our Japanese rolodex in a variety of industries. We are in position to make presentations to top management of both large-cap midsize companies of Japan's Fortune 2000.

Language and Cultural Fluency
All our principals are fully bilingual. We speak your language, and, more importantly, we make presentations on your behalf to Japanese businessmen in THEIR language. We know when a "yes" means "yes" and when it means "I am listening".

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tel/fax 530-689-7281
PO Box 14520, 60614-0520