Marketing
Expertise
The
principals of Far East Direct have over 40 years combined
experience marketing western products, services, and
business concepts in Japan. Our past professional
experience includes high profile appointments such as:
product development manager for Coca-Cola (Japan),
marketing manager for 20th Century Fox (Japan),
advertising manager for Ford (Japan); and key-personnel
involvement in entrepreneurial ventures: business
development management for sports (World Athletics
Championships, Tokyo 1991) and cultural events (American
Music Concert Series, 1992). We know the Japanese market,
the kinds of projects work there, and how they are best
sold.
Market Research
Resources
We have
access to several Japanese business online data banks,
and various limited circulation research publications
(such as trade publications, bi-monthly consumer focus
group interviews, etc.). We can generally obtain
meaningful desktop research results within a
day.
Our Contacts
We are
members of a number of professional associations in
Japan. We continuously expand our Japanese rolodex in a
variety of industries. We are in position to make
presentations to top management of both large-cap midsize
companies of Japan's Fortune 2000.
Language and
Cultural Fluency
All our
principals are fully bilingual. We speak your language,
and, more importantly, we make presentations on your
behalf to Japanese businessmen in THEIR language. We know
when a "yes" means "yes" and when it means "I am
listening".