Client:	Pasco (by Shikishima Bread)
Product:	Line of Italian-style pastries
Purpose:	Create brand awareness/capitalize on strength of the national brand (of breads) for a minor product line (instant soups).
Concept:	Gourmet pastries using special type of yeast (imported from Italy). The product was sold to teenage school commuters via convenience stores. "Zany ads for a radical departure in pastries".
Copy:	"Piccolina: pastries strike back!"
Results:	Winner of Kinki Radio Advertising Award. Established Pasco as a fashionable imported vaguely European brand.