Client:
Pasco (by Shikishima Bread)
Product:
Line of instant Italian soups in three flavors
Purpose:
Create brand awareness/capitalize on strength of the national brand (of breads) for a minor product line (instant soups).
Concept:
Promote a high end European image for a line of instant soups.
Copy:
"Pasta, pizza, gelato are not the only food representative of Italy. Here come Italian soups from Pasco".
Results:
Winner of Kateigaho's Readers Choice Award for 3 years running.
