Client:	Pasco (by Shikishima Bread)
Product:	Line of mini-cookies
Purpose:	Create brand awareness/capitalize on strength of the national brand (of breads) for a minor product line (cookies).
Concept:	Premium European-style cookies for special occasions targetting young professional women. "If you care for better quality goods, you ought to care for the better quality of cookies".
Copy:	"If you care for silk underwear, then, surely, you must care for what you will have with your tea. We recommend Lucia cookies."
Results:	Winner of Kateigaho's Readers Choice Award for 3 years running.