Portfolio: Pasco 3

Client:

Pasco (by Shikishima Bread)

Product:

Line of individually packed, airtight bags of coffee in five flavors "The Coffee"

Purpose:

Create brand awareness/capitalize on strength of the national brand (of breads) for a minor product line (coffee).

Concept:

A series of short, fun, rhythmical copy (lymeric-like fashion) reflecting the characteristics of the product, the newly launched brand name and the feelings and lifestyle of young professional women (target).

Copy:

"The five flavors of "The Coffee" help you manage your love life. For instance, to your balding boyfriend you can offer a mocha coffee." (pun: the word for a particular flavor of coffee (NOT mocha) is also used to describe a balding man; by offering him a mocha you manage not to remind him of his weakness...).

Results:

Winner of Kateigaho's Readers Choice Award for 3 years running.

Client:	Pasco (by Shikishima Bread)
Product:	Line of individually packed, airtight bags of coffee in five flavors "The Coffee"
Purpose:	Create brand awareness/capitalize on strength of the national brand (of breads) for a minor product line (coffee).
Concept:	A series of short, fun, rhythmical copy (lymeric-like fashion) reflecting the characteristics of the product, the newly launched brand name and the feelings and lifestyle of young professional women (target).
Copy:	"The five flavors of "The Coffee" help you manage your love life. For instance, to your balding boyfriend you can offer a mocha coffee." (pun: the word for a particular flavor of coffee (NOT mocha) is also used to describe a balding man; by offering him a mocha you manage not to remind him of his weakness...).
Results:	Winner of Kateigaho's Readers Choice Award for 3 years running.